Leadership

Linda Hui-Isaac serves as the Founder and Managing Director of Crown Mercado Alliance Pte Ltd, a Singapore-based Digital Marketing Consultancy & Agency firm. With a career spanning over 16 years, Linda specializes in business consultancy, primarily in marketing. She has been instrumental in aiding global MNCs and SMEs in expanding their regional market presence throughout the Asia Pacific region. Her extensive regional business background has granted her diverse experiences, forged through collaborations across a spectrum of industries including F&B, Logistics, Medical, Manufacturing, Architectural and Building. A dedicated advocate for SMEs, Linda channels her enthusiasm into guiding them through Digital Transformation, thereby fostering growth and competitiveness.

Chandra Widjaja brings with him more than 18 years of extensive professional expertise in the realms of business consulting, investment, mergers & acquisitions, and business development. His journey has been marked by active engagement across diverse business domains, guiding them from their initial ideation phase to securing funds and realizing growth. Presently, he holds the position of a director at an electrical cable distribution company, which boasts a regional footprint.

Gan Choon Beng is a partner in the law practice of Infinitus Law Corporation. He has extensive experience in corporate and commercial law including joint ventures, mergers and acquisitions, and corporate restructuring, and specialized legal expertise in advising technology start-ups in raising investment capital from venture capital and private equity investment funds, and angel investors.

Seow Kiat Wang stands as a partner within a private investment firm, a venture he co- founded in 2005. Before this venture, he accumulated over two decades of operational expertise within the electronics manufacturing sector. Kiat Wang graduated with first-class honors in Mechanical Engineering from the National University of Singapore in 1984, and later completed his Master’s degree in Engineering from the same institution in 1988.

Victor Leong has a background in corporate law and investment banking. His wealth of experience spans business advisory, corporate finance, mergers and acquisitions, and capital market intricacies. With a longstanding presence in Asia, he has collaborated extensively with governments and corporations. His track record includes aiding high-growth enterprises in capital raising, guiding corporations through mergers, acquisitions, initial public offerings, as well as corporate and debt restructurings. Presently, he heads the helm at Xtreme Lubricants Lab.